A question I get asked time and again is “What’s the best rank checking software?” or “What’s the best backlink checker?” and time and again I explain that personally I find SEO Powersuite’s set of SEO tools does everything I need it to (and they have an excellent free version!). To help me answer these questions in future I’ve decided to put together a comprehensive review that I can just point at instead of trying to explain the pros and cons over and over (and I’ll hopefully get a few links ;-)!!)
So here goes…….
SEO Powersuite consists of four separate pieces of software or “modules” called Link Assistant, Rank Tracker, SEO SpyGlass & Website Auditor.
This is simply a matter of firing it up, entering the url of the site you want audited and hit enter. Website Auditor then crawls the site and scrapes info such as page titles, meta tags, response codes, the number of internal/external links on each page and whether there are any broken links on each page (handy for broken link building!). To be honest there are slightly faster site crawlers out there such as Screaming Frog’s SEO Spider but where this software comes into it’s own is the ability to create a comprehensive professional looking report which you can furnish to clients or prospects to outline which areas of their on site SEO needs improvement.
The Rank Tracker module does exactly what it says on the tin. Track rankings with ease for multiple sites with multiple keywords/phrases across multiple country specific search engines. I have found that there can be a very slight variation between some of the results given and the actual search engine results when search manually in an incognito browser but overall they’re extremely accurate. Visibility percentages, tracking changes in rankings, visibility graphs and history records are all useful features but again, it’s the extremely well presented and comprehensive reports that sets this rank tracker apart from any other rank tracking software I’ve tried before. It’s possible to schedule customised monthly rankings reports easily and professionally and have them emailed in .pdf format at set intervals automatically.
The Spy Glass module is an excellent piece of kit and probably the piece that I use most. Type in a competitor’s url and Spy Glass will check various sources for all their backlinks. The free version is limited to 1100 backlinks but this is plenty, at least to begin with. The software then analyses a number of factors relating to each backlink to determine it’s value, whether it’s still live, whether or not it is do follow and the anchor text used. This is a fantastic way to find easy links and it also gives you a good indication as to the level of work required to compete with the number 1 ranking competitor. Compared to pricier alternatives such as Open Site Explorer Spy Glass can take a little while to analyse the backlinks but each link is checked in real time so we can tell whether the link is live or not. OSE is also known to take a while before a link is visible in their index so it is not always 100% accurate. Another great feature of Spy Glass is the ability to compare up to four projects’ backlink profiles at a glance which is extremely useful when determining how difficult it will be to outrank the competition.
This is one module of SEO Powersuite that I intend to get a lot more use of in the near future. Simply insert a list of relevant keywords and this little tool will search for sites related to your niche which could be possible link targets. It’s also possible to set up email templates to semi automate the contact process. To be honest I find it requires a little more research on each site to personalise the outreach emails a little more to increase your chances of a successful link placement but all in all it’s a great little time-saver.
SEO Powersuite is an excellent piece of software and even the free version is adequate for making the job of any beginner or part time SEO a lot easier. Compared to many much higher priced rank tracking software SEO Powersuite is the best value for money I have seen and although it may not be the fastest site crawler analysis, it’s an excellent all round piece of kit. Find out more about SEO Powersuite and download their free trial version on their official site link-assistant.com.