Tag: derry seo
Today I’ve decided to answer a question which I regularly get asked by business owners when discussing possible internet marketing strategies….
What are backlinks?
Backlinks, backlinks, backlinks…where to start? First, I suppose, I should define the word according to the gospel that is Wikipedia….”a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node”.
In other words, a backlink is any reference or link to your site that is found anywhere else on the internet.
Ok, you get it, but what does that have to do with how your site ranks in the search engine?
Well, the best way to explain it is to think of the internet like a load of different groups or categories, and within each group is a big popularity contest. So, for example, the main group/category that I … Read More »
SEO / Local Search Marketing for small businesses in Derry & Donegal – Is it worth their while?
I’ve been out and about with our recent flier campaign and talking to some local small business owners to get some feedback on how they view online / local search marketing. One of the most common views seems to be “Ah sure that wouldn’t be any good to me”
Being involved in online marketing myself for quite a while now, I couldn’t imagine having any sort of business without some sort of online presence. However, the general response I received from small business owners this last week or so:
Surprised me that so many didn’t think increasing their visibility online would benefit their business
Made me wonder whether or not they had a point!
Before I go any further I must point out that I was not … Read More »