Tag: eye tracking
What attracts people’s attention when presented with Google Places local search results?
I stumbled across an excellent post by SEOMoz who were given the opportunity by Mirametrix to use their state of the art eye-tracking technology to study how and where users’ eyes are drawn to on typical search result pages. This technology follows the user’s eyes and creates an image similar to a heat map of the areas on the page where the user’s eyes are focused on most.
They used a couple of variations of a typical search query for pizza (with location settings enabled on their browser) which bring up both blended and “pure” local results.
Let’s take a look at how they got on…
Example 1: Blended Results
The “blended” local results. This query (best pizza in Chicago) returns a complete list of “blended” search results. This is a very common SERP … Read More »