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Tag: google maps


What attracts people’s attention when presented with Google Places local search results?

Posted by Sean P. Fullerton in Blog. 1 Comment

4th April

What attracts people’s attention when presented with Google Places local search results?

I stumbled across an excellent post by SEOMoz who were given the opportunity by Mirametrix to use their state of the art eye-tracking technology to study how and where users’ eyes are drawn to on typical search result pages.  This technology follows the user’s eyes and creates an image similar to a heat map of the areas on the page where the user’s eyes are focused on most. 

They used a couple of variations of a typical search query for pizza (with location settings enabled on their browser) which bring up both blended and “pure” local results. 

Let’s take a look at how they got on…

Example 1: Blended Results
The “blended” local results. This query (best pizza in Chicago) returns a complete list of “blended” search results. This is a very common SERP … Read More »



Happy birthday Google Maps!

Posted by Sean P. Fullerton in Blog. 1 Comment

23rd March

Well I think it’s only fair to take a few minutes to wish our old buddy Google Maps a (belated!) very happy 7th birthday today. Considering she has helped me out of many an otherwise panic-stricken situation she and everyone involved with her deserved their celebration.

Google Maps has become an integral part of a lot of our daily lives, in one form or another. I only recently had her to thank for getting me safely to a wedding in Sligo while the purpose-build satellite navigation gadget we had in the car didn’t know where we were! I’ve had her to thank countless times in Australia whilst on my travels, with the “Places” app on my phone I was never lost.

Let’s take a look at the history of Google Maps since it’s inception way back in 2005…….

In 2004  Google … Read More »





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