Are you still sitting on the fence waiting on someone to drag you into the world of online marketing? Have you dipped your toes in? Maybe you have a half-ass website which no-one can find, a Facebook fan page that is still wishing everyone Happy New Year or a Google Places page which hasn’t been claimed? Apologies for all the wild generalisations but these are cases that we come across all too often, especially here in rural Ireland (generalisation no.4!). I believe it is actually counter-productive to start trying to market your business online unless you have a clear understanding of what is involved and are at least someway committed to persevering with it to achieve an end goal or target.

As my dear mother often reminds us “If it’s worth doing, it’s worth doing right” (I think the more common … Read More »

Google today announced that they have rolled out their very successful “Step Inside” business photo program for local business owners here in Ireland. This is excellent news for many business owners and is perfect for anyone who would like to showcase their business premises online. Take a look at this short video of how a toy store in America has capitalised on this excellent opportunity.

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(Video Courtesy of Google)

How does it work?

Google has a list of “Trusted Photographers” who have completed a specific training course provided by Google. The business owner finds the nearest trusted photographer from this list and contacts them to arrange a photo-shoot. The photographer then takes snaps of your business … Read More »