While many webmasters are still either licking their wounds or celebrating their rankings boost following Google’s latest Panda update (3.5) which rolled out on 19th April, Big G dropped another bombshell in the form of another new algo which they have affectionately labelled “Penguin”. The Penguin update (aka the Webspam update) is specifically targeted at sites that aren’t adhering to Google’s quality guidelines or are “over-optimised”. With the update, they have quoted these 8 guidelines in particular as the ones they are policing most rigorously:
Avoid hidden text or hidden links.
Don’t use cloaking or sneaky redirects.
Don’t send automated queries to Google.
Don’t load pages with irrelevant keywords.
Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or … Read More »