A question I get asked time and again is “What’s the best rank checking software?” or “What’s the best backlink checker?” and time and again I explain that personally I find SEO Powersuite’s set of SEO tools does everything I need it to (and they have an excellent free version!). To help me answer these questions in future I’ve decided to put together a comprehensive review that I can just point at instead of trying to explain the pros and cons over and over (and I’ll hopefully get a few links ;-)!!)
So here goes…….
SEO Powersuite consists of four separate pieces of software or “modules” called Link Assistant, Rank Tracker, SEO SpyGlass & Website Auditor.
This is simply a matter of firing it up, entering the url of the site you want audited and hit enter. Website Auditor then crawls the … Read More »
9 Important On site SEO tips
Are you in the process of building a new website? Have you already got a website but are wondering why it isn’t ranking for even low competition keyword phrases? Here are nine very important on site SEO factors that every website owner should be aware of.
1. Canonicalisation / Well-structured Urls / .htaccess
Try to structure your site in a way that is easy to follow and create subfolders for large category items. Also make sure your urls are easily read and have a set structure, preferably one without ampersands and using full hyphenated words as the url e.g http://www.mattcutts.com/blog/seo-advice-url-canonicalization/ , (Good post by the way!). This not only helps the spiders to know what the page is about but it also helps the user and is a lot easier to remember.
It’s very important that your site redirects … Read More »
Today I’ve decided to answer a question which I regularly get asked by business owners when discussing possible internet marketing strategies….
What are backlinks?
Backlinks, backlinks, backlinks…where to start? First, I suppose, I should define the word according to the gospel that is Wikipedia….”a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node”.
In other words, a backlink is any reference or link to your site that is found anywhere else on the internet.
Ok, you get it, but what does that have to do with how your site ranks in the search engine?
Well, the best way to explain it is to think of the internet like a load of different groups or categories, and within each group is a big popularity contest. So, for example, the main group/category that I … Read More »