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What are backlinks?

Posted by Sean P. Fullerton in Blog. 3 comments

14th April

Today I’ve decided to answer a question which I regularly get asked by business owners when discussing possible internet marketing strategies….

What are backlinks?

Backlinks, backlinks, backlinks…where to start? First, I suppose, I should define the word according to the gospel that is Wikipedia….”a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node”.

In other words, a backlink is any reference or link to your site that is found anywhere else on the internet.

Ok, you get it, but what does that have to do with how your site ranks in the search engine?

Well, the best way to explain it is to think of the internet like a load of different groups or categories, and within each group is a big popularity contest. So, for example, the main group/category that I … Read More »

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