There is a common misconception that we just need to build a website and the orders/enquiries will automatically start pouring in. I regularly speak with business website owners that have had a website live for a year or two but are disappointed with the actual amount of new business it has generated.
This is often because one of the most important stages in the web development process has been overlooked – Target Market Identification & Keyword Research
At Local SEO Ireland, before starting any web development project we take time to get a full understanding of how your business operates. From there we build a profile of your target audience and identify some of the main search terms that audience use to find the products or services that your business can offer.
Once we have a clear target audience identified we can then begin the process of developing the optimal structure of the website so it is authoritative enough to rank highly in search engines for the search terms we have identified.
Depending on the individual business needs or goals we then look at ways we can incorporate technology which can help streamline or even automate some of the processes involved with dealing with enquiries or order processes.
After those aims clearly mapped out and decided on we can then begin the design and development process and have confidence that the final build will bring actual value to your business.